Disrupting the Conference Call Market – Gold Systems Does It Again
Larry Nelson of w3w3® Podcast talked with Terry Gold, co-founder of Gold Systems, about the big changes in the conferencing industry.
Until now it has not been practical for companies to host their own conference calls with any kind of scale, so conferencing service providers have thrived - and your costs have exploded. Traditional conference companies are paid for every minute that each person is on the call. Gold Systems just released their new Conference Server. This is a new conference call product built on top of Microsoft Office Communications Server.
Terry shared some great ideas for any entrepreneur as it relates to selling your product or surviving in this economic environment. “Yes, you know we’ve been through this before. My service anniversary was July 4th, 18 years, and so we’ve seen a few tough times. When this one happened, and I’ll pin it back in October, that’s when we saw a big change in incoming orders and the way customers were talking, and we realized it couldn’t be business as usual. We were thinking of a new product at that time and made the conscious decision that we had to think of it from a customer’s point of view - ‘What would make it easy for them to say yes’.”
Listen to Larry Nelson’s interview with Terry Gold.
Tags: Conference Server, Conferencing, OCS, Office Communications Server, UC, Unified Communications
